The creators of the application further point out that cookies and “similar technologies” may be used to collect information on how individuals use FaceApp and to provide the user with other features as well as targeted advertisements.
Those responsible for the application also allow the collection of “device identifiers”, small data structures that, as the name implies, allow to identify the device in cases where individuals use the app through mobile devices such as cell phones or tablets.
FaceApp further clarifies that it “does not intentionally collect” information from children under 13 years of age – if it does, even “unintentionally”, it is obliged to delete that information from the database.
“improve and test service effectiveness, develop and test new products and features, monitor metrics such as total number of visitors, traffic and demographic patterns, diagnose or fix technological problems, and to automatically update the web.
The information that FaceApp collects may also be shared with its partners, such as advertising companies, affiliated companies, or with third-party bodies that assist in the development of the application service. In turn, this information may be stored and processed in the United States or in any other country where FaceApp, affiliated companies, or service providers have facilities. They may also transfer user personal data to each other, but also information from their country and jurisdiction. In 2017, in addition to denounce the privacy policies that were being neglected by users, the question arose of the application having effects (such as the sparkle effect) that whitened users’ skin tone which led the company to make an apology public.